Colours are Important in Graphic Design.
What if our life had no colors? What would a place this world would be ? Are colours important ? Colour is a powerful and important communication tool, and it is tied to religious, cultural, political and social influences. Our eye grasps colour easily and is very sensitive at detecting colour and differences in colour. Colours also evoke feelings, moods and can also cause us to act certain ways.
Colour is used as a tool to attract attention from consumers in business to increase participation and in turn the profitability of the business. We should make informed design decisions that ensure we appeal to our target audience in business. It is important to consider how the colours combined alongside with other elements in the page/ brochure/info graphics that will have a significant impact on the mood of your audience.
Colours Are Important in Communication
Yellow – warm, exciting, happy
Blue – deep, peaceful, supernatural
Green – peace, stillness, nature
White – harmony, silence, cleanliness
Black – grief, dark, unknown
Red – glowing, confidence, alive
Orange – radiant, healthy, serious
The impact of colours applies to different generations Based on Birren’s findings, the senior citizens would respond more favourably to blue, green or purple might be ideal,