What is SEO?

 

Search engine optimization (SEO) is the process of affecting the visibility of a website of webpage ranking on search engines such as google.

 

Why should I place importance in SEO?

Google processes 88 billion searches per month, making it the #1 website in the world. About 76% of consumers look to the website for company, product or sales information before actually making the phone call or visiting the outlet.

As you can see in the picture below, the click through rates shows the significance in having your website rank number one or at least at page one. The graph below shows how the CTR drops off significantly after the #1 ranked site. If your website is at rank number one, imagine the increase of sales it will bring to your business or the increase of readers if you are a blog writer etc. This will significantly boost your company’s recognition and would mean more sales !

ctrbyrank

 

 

The Google heat map below shows the same. The areas highlighted in red suggest the most looked at area consumers of google when people do searches. It shows the importance of having a high page ranking on google as consumers have the tendency to focus on the first few search results that they have made. This research provides you with evidence how consumers behave while doing their searches online. This valuable information even futher confirms that by engaging with us to help you rank your website higher through Search Engine Optmisation, you will be ranked higer on google than your competitors. Which means that your sales will increase significantly and consumers will be clicking their way to your website and they will be more likey to engage in your services than your competitors !

 

SEO website graphic design Singapore Important

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